This role is Work from home full time & the timings will be 6.30 PM IST to 3.30 AM IST.
For more details, please visit the Company website: http://www.revcloud.com/
We are looking for a Digital Marketing Manager/ Campaign Manager for our Marketing team.
The manager will be responsible for ensuring that campaigns are efficiently and profitably priced
as well as tracking delivery and performance across all client campaigns. S/he will need to be
part campaign manager, media buyer, and quantitative whiz to maximize performance and profit
within our fast-growing network. The ideal candidate should have strong analytical, writing, and
comprehension skills to understand Sales needs in addition to constructing and executing
campaign optimization tactics with operations teams. Strong, self-motivated performers in this
role will have substantial growth opportunities. Revcloud works with US-based clients and
vendors, you will be expected to be available as needed during the US hours.
Manage the day-to-day execution of evaluating campaign performance and delivery
while proactively recommending tactics for campaign optimization
Become an expert in evaluating third-party reporting and help troubleshoot issues
Assist in the development and execution of network-wide strategic plans to maximize
Capture advertiser demand trends to offer creative and proactive solutions to maximize
Partner with strategists and local territory leads to develop local media plans, budgets,
and channel splits to promote products.
Execute and optimize media spend, making continual adjustments to creative, targeting,
and bidding on various buying platforms.
Analyze media spend datasets to create weekly reports and communicate campaign
status and progress to internal teams.
Excel in internal and external cross-team communication to report campaign insights and
also troubleshoot campaign support issues.
Manage and own relationships with vendors and third-party services.
Actively contribute to the evolution of team processes and workflows.
Optimize targeting, creative, marketing messages, marketing spend, bids and budget
Work with key platform partners, focusing on ad product & creative innovation, audience,
and data strategy, and measurement and attribution opportunities.
Define, plan, and manage cross-functional execution of A/B and multivariate testing on
all aspects of digital marketing
Desired Experience and Qualifications:
2-4 years of experience in digital media buying and/or planning, including:
Online direct marketing channels (DSPs, DMPs, etc.)
Ad serving and tracking and capabilities (e.g. DCM/DFA)
Digital media buyer experience at a media agency, DSP SSP, or other RTB
platform is preferred.
Salary: INR 1,00,000 - 4,00,000 P.A.
Industry: Advertising / PR / MR / Event Management
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Online/Digital Marketing
Role: Email Marketing Manager
Employment Type: Permanent Job, Full Time